Export growth in Aussie wine

By Country News on July 26, 2017
  • Export growth in Aussie wine

    The Wine Australia Export Report June 2017, released last week, shows that Australian wine export value increased by $201million (10 per cent) in 2016-17 to $2.31billion, underpinned by strong export growth to China and the United States..

The Wine Australia Export Report June 2017, released last week, shows that Australian wine export value increased by $201million (10 per cent) in 2016-17 to $2.31billion, underpinned by strong export growth to China and the United States.

Australia is the world’s fifth biggest exporter of wine — behind France, Italy, Spain and Chile — and in 2016-17 Australia outperformed each of the four larger exporters in its rate of export growth.

‘‘Pleasingly, nearly all price points experienced growth and there were benefits for exporters in all segments of the market,’’ Wine Australia chief executive officer Andreas Clark said.

‘‘The strongest growth was in more premium wines, with all price segments of $10 per litre FOB (Free on Board) and above experiencing growth, and the strongest rate of growth for wines $30-49.99 per litre.

‘‘There were a record 1997 exporters last financial year and 69 per cent contributed to the total increase in value shown,’’ he said.

An increase of note, from last year, was the growth in the carbonated wine category, which includes varieties such as Moscato.

The US was the destination for 35 per cent of the carbonated wine exports, with mainland China (15 per cent) and Japan (14 per cent) the other major destinations.

Handpicked Wines export director James Hunt said the company’s success in Asia came through hard work and ensuring brand equity across the region.

‘‘This is built on the back of tight brand guidelines, frequent market visits, engaged activity and communication with all levels of the distribution chain. In particular, the importers and distributors are educated to manage the message and value chain through to the consumers,’’ he said.

By Country News on July 26, 2017

Dummy text