Dairy lovers in the Murray region have been encouraged to celebrate World Milk Day with a public display of affection for milk and the local farmers who produce it.
The United Nations has declared June 1 to be World Milk Day, marking dairy’s important contribution to health and nutrition, sustainability and the economic wellbeing of regional communities.
Locals have been urged to show their support by filling social media newsfeeds with photographs of themselves pouring milk, whether it’s into their coffee, breakfast cereal, their favourite dinner recipe or just a plain, old-fashioned glass of milk.
Dairy Australia dietitian Blake Robinson said the social media campaign complemented this year’s World Milk Day theme: Raise a Glass.
“Most people consume dairy simply because they love it and others love it because it’s a rich natural source of so many of the nutrients our bodies need,” Mr Robinson said.
“Regardless of your reason, raising a glass for World Milk Day is a great way to do something healthy for yourself while throwing your support behind our Aussie dairy farmers.”
Tongala dairy farmer Rhiannon Brennan said there had never been a better time to get behind Australian dairy.
"Like all dairy farmers, we take a lot of pride in our herd and knowing that we’re producing a product that is helping Australian consumers stay healthy," Ms Brennan said.
"We would love everyone in the Murray region to celebrate World Milk Day by raising a glass for their own health and for the health of the local economy."
To show your love for milk and support for our farmers, simply post a photo of a ‘milk pour’ to your social media accounts on June 1, with the hashtags #worldmilkday and #milkpour.