The Victorian dairy industry must utilise its power to influence and educate if it is to continue growing.
That’s the message driving this year’s UDV Annual Conference as farmers from across the state meet in Melbourne on Friday to understand the power of ‘‘everyday advocacy’’ in the age of social media.
‘‘All farmers have a role to play in how the industry advocates on issues important to them,’’ UDV president Adam Jenkins said.
‘‘Our conference is an opportunity for the Victorian industry to come together, share experiences, and decide our priorities for the coming year.’’
At the conference, Dairy Australia will present insights into the steps the industry must take to maintain consumer trust and retain its social licence to operate.
UDV organisers expect the panel to feature a lively discussion of ideas with input from Australian Dairy Farmers chief executive officer David Inall and Animals Australia chief executive officer Glenys Oogjes, both of whom boast strong advocacy credentials in promoting different outcomes.
The 42nd UDV Annual Meeting & Conference will be held on Friday, May 4 from 7am at the Melbourne Cricket Ground, with access at Gate 3.
■Registration is essential to attend and can be made at: www.vff.org.au/udvconference
■You can follow the conference on Twitter with the hashtag: #UDV2018