Dairy

Product back on shelves

By Country News

Devondale’s Long Life Thickened Cream product is back on the supermarket shelves, in response to a large-scale campaign by Australian consumers.

A relaunched 250ml pack, which was back in stores on Monday, is available initially in Woolworths, selected independent supermarkets and MG Trading stores nationwide.

The re-launched product features a re-closable lid.

The product was discontinued in 2017 as a result of the closure of the factory in Tasmania where it was manufactured.

Due to overwhelming customer sentiment, Devondale brand owner Saputo Dairy Australia decided to relaunch the iconic whippable cream following its acquisition of Murray Goulburn’s activities in May this year.