Lion Dairy & Drinks has raised $1million through its Be True Blue Farmer Drought Fund, with the money to be distributed to drought-affected farmers from this week.
The fund was launched in October to raise money for Lion’s dairy farmers impacted by drought in NSW, south-east Queensland and northern Victoria.
Funds are being raised via a temporary 10¢/litre wholesale price increase for all Dairy Farmers and Pura one-, two- and three-litre fresh white milk sold to participating retail outlets across NSW, Queensland and Victoria until January 31.
Every cent of the funds raised in each state is being distributed to drought-affected dairy farmers in that state who supply Lion either directly or through the Dairy Farmers Milk Co-operative.
The campaign has been spearheaded by open letters to the Australian public from dairy farmers in affected areas who supply Lion, explaining first-hand the impact of the drought and the difference purchasing the Pura and Dairy Farmers fresh milk from selected retailers is making for them.
■Lion Dairy & Drinks has launched a website for consumers who want to know more about the drought and its impact on dairy farmers: www.truebluedrought.com.au