Kangaroo Island stud Ella Matta White Suffolk and Merino has credited genetic selection app RamSelect with helping it record its best sales result late last year.
The sale saw the stud sell its highest ever top-priced ram for $16000 and achieve an overall average of $1459/ram.
Ella Matta stud principal Jamie Heinrich said the app was an important part of the stud’s promotional activities and offered a great way of providing buyers with detailed information on each ram listed.
‘‘We put the full catalogues on RamSelect and we saw value in doing that because it gave our clients a good way to compare rams to meet their specific needs. Sorting through 200 rams without the assistance of RamSelect can be a daunting task,’’ Mr Heinrich said.
The web-based app allows ram buyers to find and rank rams based on Australian Sheep Breeding Values that match their own breeding objectives.
‘‘Commercial buyers find the site much easier for identifying rams of interest than sorting through spreadsheets of ASBV data,’’ Mr Heinrich said.