A skills-based group of livestock producers, consultants and researchers from throughout Australia have been selected to help increase the rate of adoption of on-farm research and development outcomes.
The new Producer Adoption Reference Group has been established to provide strategic advice on the issues impacting the uptake of R&D adoption by beef and sheepmeat producers.
The group will be chaired by Meat & Livestock Australia producer, consultation and adoption general manager Michael Crowley and its recommendations will be delivered to the MLA board and red meat peak industry councils for consideration.
‘‘This new group will contribute to steering the direction of MLA’s Adoption Strategy to ensure MLA’s programs deliver outcomes that are relevant to and valued by producers,’’ MLA adoption program manager David Packer said.
‘‘Priorities for the group include providing strategic advice on methods to overcome the barriers to adoption, review of operational plans and project implementation, monitoring key performance indicators, and appraising industry stakeholders of the outcomes of adoption-related activities.
‘‘It will also ensure that adoption-related communication is consistent, targeted and effective.’’