Marketing the makers

By Country News

Australian clothing and accessory manufacturers will be showcasing the people and production processes behind their brands this month, as Fashion Revolution Week encourages consumers to learn more about where their fashion clothing and accessories come from.

The ‘revolution’ uses social media to spread the important message about supporting locally made, ethical fashion, by encouraging consumers to ask the question ‘‘who made my clothes?’’.

The Australian Made Campaign is encouraging all clothing, accessory, yarn and fibre manufacturers to get involved and promote the stories behind their locally made goods during this highly relevant period.

Australian Made Campaign chief executive Ian Harrison said the initiative helped raise awareness among consumers of the high standards of production in Australia, and the many local brands that have a sustainable story to tell.

‘‘While it can cost more to produce products in Australia, the quality and value available from local products is fantastic, and the positive flow-on effects for the community and the environment are extensive,’’ he said.

Australian-made brand Farm to Hanger manufactures cotton clothing in NSW, and founder Anna-Louise Howard hopes participating in Fashion Revolution Week will help consumers understand the value that is built in to clothing made locally and ethically.

Fashion Revolution Week runs from April 23 to 29.

Anyone can get involved in Fashion Revolution Week by posting a photo on social media, either showcasing an Australian-made brand with the caption ‘‘I know who made my clothes’’ or calling out to brands with the question ‘‘who made my clothes?’’ using the hashtags: #whomademyclothes, #Fashion Revolution and #Australian MadeCampaign.

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