The quality, range and volume of locally produced organic fruit and vegetables available to Australian shoppers is set to improve, following the launch of the $30million Woolworths Organic Growth Fund.
The fund has been established in partnership with Heritage Bank to help Australian farmers meet the growing consumer demand for organic fruit and vegetables.
The fund will allocate grants and interest-free loans in the next five years to Australian organic fruit and vegetable growers looking to expand their operations and those looking to become part of the organic industry.
Farmers will also have contracted purchase volumes, providing them with the certainty of longer-term supply of organic fruit and vegetables to Woolworths.
‘‘In the last five years, demand has been growing at a rate of 20 per cent year on year in the organic produce category,’’ Woolworths Supermarkets managing director Claire Peters said.
■For more information, visit: woolworths.com.au/organicgrowthfund