Viticulture

Wine push in China

By Country News

A new campaign to drive international demand for Australian wine has been unveiled at Vinexpo Hong Kong.

Wine Australia chief executive Andreas Clark said the targeted campaign was a key part of the Australian Government’s $50million Export and Regional Wine Support Package that aimed to raise the perception and demand for Australian wine in key export markets, including China and the United States.

‘‘Australian Wine Made Our Way celebrates the authenticity of Australian wine, the strong bonds of camaraderie in our community and the excitement of striving for excellence and being innovative to produce wines bursting with freshness,’’ he said.

‘‘A comprehensive, seven-country study found that importers, retailers and consumers see Australians and Australian wine as bold, exciting and authentic and this is reflected in our new campaign.

‘‘We are highlighting that Australian wine is unique.’’