The latest dairy industry campaign encourages Aussies to buy, support and enjoy Australian dairy as a part of everyday life, for not only good health and wellbeing, but for the livelihood of local dairy communities, too.
The campaign, known as Dairy Matters Support Aussie, will come to life throughout 2021 through a series of Dairy Australia initiatives and partnerships, encouraging Aussies to celebrate the people and places that make Australian dairy so special.
The campaign stars dairy industry ambassador Jonathan Brown, ex-Aussie Rules footballer and popular media personality who currently co-hosts NOVA 100 FM’s breakfast show.
Dairy Australia communications strategy manager Glenys Zucco said the campaign encourages Australians to actively support local dairy farmers by buying produce made right here at home.
The campaign will be seen and heard across multiple platforms including television, radio, podcasts, digital and social media, and was launched with a television commercial to be released on February 28.
The commercial follows Browny’s journey through the Australian dairy supply chain, demonstrating how choosing to buy locally produced milk, cheese, yoghurt, butter, cream and ice-cream supports regional workers and their communities.
Dairy Australia worked collaboratively with dairy farmers and industry members to bring the campaign to life.
To find about more about the dairy industry’s latest campaign, visit: www.dairymatters.com.au
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