That is one of the findings of a new report on Australia’s beef and cattle industry, released on May 4 by ANZ at Beef Australia 2021 in Rockhampton.
ANZ Agribusiness Insights director Michael Whitehead said the family farm model is continuing to grow in strength and is increasingly well positioned not just to benefit from the cattle boom but to play a vital role in growing it.
“Not that long ago, it was felt by some that the future of farming would become mostly larger corporate operations, with the family farm diminishing in influence,” Mr Whitehead said.
“There were fears that family farms could find it difficult to compete on scale, efficiency, or consolidation opportunities.
“Fast forward to today and increasingly many family farms have not only risen to the challenge but pursued a range of innovations to grow in strength.”
ANZ’s report analysed and discussed a number of major factors impacting the beef industry, both domestically and globally, right along the supply chain.
“On the global beef landscape, the report models whether the big four markets for Australian beef exports — China, Japan, Korea and the US — provide a good level of market spread or whether this is too concentrated and requires increased focus on new markets,” Mr Whitehead said.
The report also discussed whether the current high cattle prices could possibly lead to consumer reaction, where the price difference between red and white meat may outpace the enjoyment difference between the two in shaping consumer behaviour.
Regarding family farms, the report outlined how the growth of successful two generational cattle operations has allowed families to pursue new innovation in areas such as agtech and new farm management systems to build their operations and increase efficiency levels and margins.
In the beef industry, one example is the way this is allowing many to be in a position to restock strongly and rebuild faster in the post-drought period than might otherwise have been the case.
Many farms are pursuing a range of innovations, including new offtake supply contacts. Additionally, they are also exploring new sustainability opportunities, as well as looking at how to tap into global agri-investment capital flows.
“The industry is in great shape, and one of the ways it will stay strong is to keep asking itself tough questions, then aggressively pursuing the best answers,’ Mr Whitehead said.
To view the full report, visit: https://www.anz.com.au/content/dam/anzcomau/documents/pdf/anz-beef-week-2021.pdf
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