School program promotes beef and the Paralympics

By Rodney Woods

Australian Beef will play a key role in helping to educate school students about Paralympic sport, its core values and active lifestyles and healthy diets as the presenting partner of Paralympics Australia’s Paralympic Education Project.

As an official partner of Australia’s 2020 Paralympic Team, Meat & Livestock Australia’s Australian Beef brand is supporting the Paralympic Education Project in the lead-up to the Tokyo 2020 Paralympic Games.

The Paralympic Education Project is a free online education initiative aimed at promoting inclusion of people with a disability and challenging perceptions via a range of engaging lesson plans, online resources and a school visitation program featuring paralympians.

MLA chief marketing and communications officer Lisa Sharp said the Paralympic Education Project is the perfect fit with Australian Beef to inspire and educate kids to be their greatest through healthy meals and an active lifestyle.

“Australian Beef is proudly supporting the Paralympics Education Program to continue to connect, educate, inspire and excite more Australian schools and communities by bringing the Paralympic Games and Para-sports into classrooms with healthy meal and active lifestyle messages,” Ms Sharp said.

“MLA currently has a range of Australian curriculum-aligned materials and programs to support teachers in educating students about sustainable farming practices, red meat production and red meat nutrition.”

In the lead-up to the Paralympic Games, MLA through the Australian Beef brand, will also be launching a new module of school education resources focusing on Australian Beef as part of a healthy meal and active lifestyle.

“These resources will feature our paralympians, participating in engaging programs for primary-aged students including live cooking classes and interviews focusing on the importance of beef’s role in a healthy lifestyle,” Ms Sharp said.

The goal of the Paralympic Education Project is to reach a minimum of 300 schools and 10 000 students via online resources, and more than 500 students through the school visitation program before the Tokyo 2020 Games begin in August.

The school visitation program will see Paralympians visit schools around Australia where students will participate in Paralympic sports.

With six months until the Tokyo 2020 Paralympic Games, Paralympics Australia chief executive Lynne Anderson said it was an ideal time for students of all ages to embrace Australia’s paralympians.

“Paralympians have a reputation for resilience,” she said.

“They personify courage and determination through their performances and importantly, they have an ever-growing role to promote equality and positive social change.

“We believe our Paralympic Education Program is the perfect opportunity for students to learn about these valuable characteristics in a fun and meaningful way.”

Schools can register for the program at: