The world wants Aussie Reds

By Country News

International demand for Australian Red dairy genetics is growing, with new markets opening up in Peru and China.

Genetics Australia chief executive officer Anthony Shelly said demand continued to grow year-on-year, with farmers increasingly keen to buy Australian Red genetics.

After two years establishing a health protocol, the first order to Peru has just been exported, including Australian Red bulls.

China recently placed its second order.

‘‘This would be the largest single order we have ever received for Red semen to be exported,’’ Mr Shelly said.

In the past year, Genetics Australia has also exported Red semen to the United States and New Zealand, as well as countries in Latin America, Asia and Europe.

‘‘We see repeat sales when heifers begin milking so this is always a good sign,’’ Mr Shelly said.

‘‘It’s a long time from the time of export to when a heifer commences milking, and for this reason we are very excited about the future sales potential in China.’’

Mr Shelly said the success of export sales could not have come at a better time as Genetics Australia had recently become a platinum sponsor of the International Red Dairy Breed Federation Conference in Mount Gambier later this month.

Visitors from around the world will hear from local and international experts on global breeding trends and the direction of the Red cow.

Starting in South Australia, the post-conference tour will travel through south-west Victoria and end in Gippsland.

It will include a tour of Genetics Australia’s facilities.

‘‘We are delighted to open our bull farm on Friday, March 29 to show visitors all the Australian Red bulls we are currently collecting and to talk about our breeding programs,’’ Mr Shelly said.

■To assist with catering or for more information on the day, any visitors not part of the conference are asked to phone 1800 039 047 to register their intention to attend.