Cropping

New role created to lead Case IH and New Holland brands

By Rodney Woods

CNH Industrial has announced a restructure of its agricultural machinery business in Australia and New Zealand, with the appointment of a new leader across the Case IH and New Holland brands.

Brandon Stannett was appointed the managing director of agriculture for Australia and New Zealand, assuming responsibility for CNH Industrial’s agriculture segment from Michele Lombardi, in a new position created as part of a global restructure announced in January.

At that time, CNH Industrial revealed changes to its organisational structure across the five segments of its operations, in a bid to become closer to its customers, streamline decision-making processes and encourage faster and more market-focused innovations.

Mr Stannett has been leading CNH Industrial’s captive finance business in Australia and New Zealand for the past four years, which he said offered the advantage of a strong knowledge of the local market when it came to his new role.

“It’s certainly an advantage already knowing the Case IH and New Holland agriculture teams and having those existing relationships, and I look forward to the opportunities this new structure offers both brands, our dealers and our customers,” he said.

“Taking a fresh look at our engagement with both dealers and customers will be a priority.

"The local ag sector has had more than its share of challenges in recent times, so the time is right to re-focus and re-invigorate our approach to products, services and support, together with business and network efficiencies.''