Cropping

Founder of German machinery brand to visit Yarrawonga

By Rodney Woods

German machinery brand Horsch is synonymous with cutting-edge technology in soil cultivation and seeding, and next month founder Michael Horsch will be in Yarrawonga and Horsham to share his expertise first-hand.

“O’Connors is excited to be teaming up with Horsch distributor Muddy River Agricultural to provide an opportunity for customers to hear Mr Horsch speak in Horsham, or attend an in-paddock demonstration, presentation and lunch event in Yarrawonga,” O'Connors Shepparton and Corowa sales manager Tim Edgar said.

A farmer long before he became a manufacturer, Mr Horsch realised the key to successful equipment sales, no matter how innovative, was to educate the users first and foremost.

By supporting his solution-driven design process with regular, grass-roots interaction with growers, Mr Horsch is now a highly respected name in farming equipment around the world.

As a pioneer of no-till techniques, Mr Horsch’s early education methods were as simple as inviting customers to his family farm to show the customers how the soil structure changes when you don’t plough.

This seems like an obvious concept nowadays, but as many growers can attest, it wasn’t always the case.

Fast forward to the present day, and Mr Horsch is still heading up one of the most innovative agricultural companies in the world using the same forward-thinking approach.

“In his upcoming events with O’Connors, Mr Horsch will be delivering his thoughts and insights into agriculture globally, and into topics as diverse as trends and future changes, consumer demand, herbicide resistance and farming in a changing climate,” Mr Edgar said.

Mr Horsch will be speaking in Horsham on Monday, March 16 and Yarrawonga on Tuesday, March 17.

For more details, including how you can attend, contact your local O’Connors branch.