Aussie pork producers have teamed up with Coles to support FightMND, raising funds for MND research in Australia and overseas.
Under way from now until Tuesday, June 16, Coles will donate 10¢ from the sale of each pack of Coles Brand fresh Australian pork at its supermarkets.
In addition, Aussie pork producers who supply Coles will also donate to the FightMND foundation.
Australian Pork Limited chief executive officer Margo Andrae said producers were proud to be able to help a great cause, with the collaboration now in its third year.
Donations will be made across a wide range of Coles Brand pork cuts, including spare ribs, roasts, loin chops, cutlets and mince.
FightMND’s chief executive officer Jamie Howden said the support of Aussie pork farmers and Coles enabled FightMND to direct vitally critical funds into the areas of MND research they are needed most.
“We feel incredibly honoured to have both Coles and Aussie pork farmers support our foundation and fight against MND in a manner that will have a significant impact on discovering new treatments and ultimately a cure for MND,” Mr Howden said.
“Not only does this partnership raise vital funds for MND medical research, it also provides an amazing national platform for FightMND to mobilise the message and awareness of how devastating the disease is.”
Coles chief executive officer Steven Cain said he expected customers would embrace the opportunity to support MND by buying pork and FightMND beanies during the appeal.
“We’re delighted to band together with FightMND and our pork farmers to battle MND in our supermarket aisles,” Mr Cain said.
To support FightMND and Australian pork producers as they unite against MND, visit any Coles store nationwide during the campaign and look for the sticker on packs of fresh pork.
For more information on MND, visit www.fightmnd.org.au
For Australian pork recipe inspiration, visit: www.pork.com.au
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