MLA releases new five-year plan to help direct investment

By Rodney Woods

Delivering transformational change for Australia’s red meat and livestock industry is the key theme throughout Meat & Livestock Australia's Strategic Plan 2025.

The plan charts the direction of MLA's investments for the next five years and was developed following significant consultation using a design-led approach with representatives from across the red meat supply chain.

With a focus on delivering ‘fewer, bigger and bolder’ programs of work, the plan shows where MLA will focus its efforts to ensure red meat producers will see a positive return on their levy investment.

Building on strong industry fundamentals, the plan focuses on helping producers (and their supply chains) make better decisions informed by data, driving efficiencies in the delivery of MLA's core services, and identifying new ways to capture value and increase profitability through new revenue streams and developing high value products.

MLA managing director Jason Strong said while MLA's strategy capitalised on the many existing opportunities for Australian red meat, it also looked to tackle new challenges in a constantly evolving operating environment.

“Australia's red meat and livestock industry is in good shape as we embark on this next critical future phase for our industry,” Mr Strong said.

“Our products have a reputation for being the best in world.

“We are trusted by consumers, who are more interested than ever about how their food is produced, because of the positive way we treat and trace our livestock.”

As a key focus to successfully deliver the strategy, MLA will increase investment in adoption and extension and programs that support red meat industry integrity systems.

MLA's Strategic Plan 2025 also highlights the importance of strengthening existing systems in support of biosecurity, food safety and traceability and the importance of activities that accelerate data capture, end-to-end supply chain verification and knowledge transfer within the supply chain to support business decision making.

MLA's Strategic Plan 2025 will undergo a constant cycle of review and inform MLA's Annual Investment Plans, which outline MLA's programs and the activities, key performance indicators and budgets for each financial year.

To view the plan, visit: