More companies phasing out mulesed sheep wool

Recent moves by brands to strengthen animal welfare standards or ditch cruel product lines reflects the growing global movement calling for more compassionate fashion.

“By July 2023, 100 per cent of wool used in our own Target branded clothing and bedding will be either from farms certified under the Responsible Wool Standard or equivalent standard; or farms that are fully traceable and verified as non-mulesed; or from recycled wool materials,” Target said.

Kmart will be working to meet the same commitment by July 2024.

Commitments were also made by Kmart and Target with regards to leather sourcing, and for the first time they have produced an animal welfare policy which aims to cover all of the key animal-derived materials they use.

Fashion brands Decjuba and Forever New also took steps forwards for animals this year, with each joining the Fur Free Retailer initiative through FOUR PAWS Australia, the Australian representative of the global movement which lists more than 1000 brands including Chanel, ASOS and Topshop.

This follows the news that David Jones and Country Road have also committed to phasing out mulesed sheep wool.