The board has acknowledged his contribution to the sector during a period of growth and structural change.
With John's retirement approaching, the board has begun the process of preparing for new leadership and a refreshed strategy.
A central focus will be the development of two strategic documents: the new Avocado Industry Strategic Plan, overseen by Avocados Australia, and the Hort Innovation Avocado Strategic Investment Plan.
According to the board, both plans will outline the sector's direction in the coming years.
Grower consultation will play a central role in their development, with opportunities for industry members to provide input at regional consultation events, through direct contact with board representatives, and via formal feedback processes.
Board chair Matt Kleyn says the organisation aims to ensure grower priorities are reflected in both strategies.
The plans are expected to set out industry goals, identify key challenges, and map out approaches to address them.