Roger steps into the marketing role from within BASF, most recently supporting the agricultural solutions business as the crop systems and innovation lead.
With more than 27 years experience in agriculture, he began his career as an agronomist before holding senior positions with GRDC and Nufarm before joining BASF in 2021.
Originally from Western Australia, Roger spent much of his career working directly with growers, providing a strong foundation for his leadership in marketing and portfolio management.
“I’m excited to step into this role and continue building strong connections with our customers,” Roger says.
“Having started my career in the field, I know how important it is to keep growers’ needs front of mind in everything we do at BASF,” he says.
Chris joins BASF as head of sales with nearly 30 years’ experience, including 16 years in agriculture.
He has held senior leadership roles at Bayer in both Australia and Singapore, driving transformations across sales, marketing, digital farming and commercial strategy in the APAC region.
“I’m thrilled to join the BASF team and lead our sales organisation,” Chris says.
“This is an exciting opportunity to work closely with our customers and partners to deliver real value and long-term success across the sector,” he says.
Parvana Wali, head of agricultural solutions for BASF Australia and New Zealand, says the appointments come at a pivotal time for the business.
“Roger and Chris bring a wealth of experience and a deep understanding of grower needs,” Parvana says.
“Their combined expertise will help us drive innovation, strengthen customer partnerships and deliver sustainable solutions for Australian agriculture, enhancing our flexibility to respond to customer needs.”
These appointments reinforce BASF’s commitment to innovation and customer focused solutions as the company continues to support the growth and resilience of Australia’s agricultural industry.
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