Just in time for cherry season, Fruit Growers Victoria has launched the new-look Victorian Harvest Trail — an online guide connecting consumers with growers, orchards, pick-your-own experiences, farm gates and fresh fruit outlets across the state.
Visitors can search the trail by region, fruit and experience, making it easy to plan a day trip, find a pick-your-own orchard, visit a farm gate or simply track down fresh Victorian fruit direct from the people who grow it.
FGV grower services manager Michael Crisera said the Harvest Trail was about encouraging people to get out into Victoria’s growing regions and discover the people and places behind their food.
“There’s something pretty special about visiting an orchard, meeting the grower and enjoying fruit right where it’s grown,” Mr Crisera said.
“Cherry season is a fantastic time to get out and explore. Whether you pick your own or take home a box from the farm gate, the Harvest Trail makes it easier to find fresh Victorian cherries and support our growers at the same time.”
However, the trail doesn’t end when the last cherries are picked.
As the seasons change, visitors can use the Harvest Trail to discover apples, pears, berries, stone fruit and other locally grown produce, along with products made using Victorian fruit.
The Victorian Harvest Trail will also feature as part of FGV’s upcoming cherry season campaign, celebrating Victorian cherries, the regions where they are grown and the growers behind them.
For more information, visit fgv.com.au/harvest-trail
