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Greater Shepparton shines with silver at Victorian Tourism Awards

By Monique Preston

Dec 1, 2025

Proudly showing off the award are Greater Shepparton City Council and visitor centre staff and volunteers Jess Watt, Ruth Boyd, Claire Di Stefano, Anthony Nicolaci, Mayor Shane Sali, Bev Schumacher, Gary MacDonald, Loretta Davidson and Matt Ashcroft.

Greater Shepparton picked up an award at this year’s Victorian Tourism Awards.

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Greater Shepparton Visitor Centre received a silver award in the visitor information servicing category, at a ceremony held in Melbourne on Thursday, November 27.

The visitor centre was one of five finalists in the category, with City of Melbourne Visitor Services winning gold, and Mildura Visitor Information Centre receiving bronze.

Other finalists included Ballarat Visitor Information Centre and Warrnambool Visitor Information Centre.

The 2025 Victorian Tourism Awards are facilitated by the Victoria Tourism Industry Council — the dedicated peak body and leading advocate for Victoria’s tourism and events industry.

City of Greater Shepparton Mayor Shane Sali congratulated the Greater Shepparton team on its award.

Greater Shepparton City Council visitor economy team leader Ingrid Thomas, visitor economy development and digital officer Jess Watt and Cr Geoff Akers with the award at the gala ceremony.

“This award is a testament to the incredible efforts of council’s visitor economy team and the Shepparton and Goulburn Valley destination brand in championing local tourism,” he said.

“Their commitment to creating opportunities and elevating our region as a must-visit destination is truly commendable.

“We are incredibly proud of our Greater Shepparton Visitor Centre team and wonderful volunteers who go above and beyond every day to service thousands of visitors annually.

“This is well-deserved recognition for the work they do to make every visitor’s experience so memorable.”