Mandatory health star ratings a blow for olive industry

In a move designed to increase implementation and boost consumer trust, the Federal Government has voted to make the system mandatory.

The ratings initiative was introduced as a voluntary measure in 2014 to help consumers quickly and easily the compare the nutritional quality of packaged food products, promoting a healthy, balanced diet.

The system is described as a “quick and easy way to compare the nutritional profile of similar packaged foods” – and higher stars means a higher rating.

Unfortunately for the olive industry, the system fails to take into account the science-backed nutritional benefits of extra virgin olive oil, ranking it as a less-healthy option than refined products such as sunflower and canola oil.

The Australian Olive Association has long pushed for a more equitable calculation for edible oil ratings, but despite intense industry advocacy efforts, in this area the system is flawed.

“We’ve been saying it since 2014 – this rating system short-changes extra virgin olive oil producers and is misleading for consumers wanting to make healthier choices,” Australian Olives Association chief executive Michael Southan says.

“The ratings calculator focuses on saturated fat content and does not take into account the much broader health benefits,” Michael explains.

“Olives are a proven superfood, helping to boost health and prevent disease and we produce some of the very best in the world right here in Australia.

“In its current state, mandatory health star rating information for extra virgin olive oil will be a blow to our industry.”

Michael is calling on government health decision-makers to recognise EVOO as the powerhouse it is scientifically proven to be.

“At a time when Australians are eating more processed food than ever, our industry provides an oil that is completely unrefined and nutrient-dense – gently squeezed from the flesh of an olive in its natural form,” he says.

“It needs to be recognised that way.”

As recently reported, olives have been given high-profile endorsement in the latest US healthy eating guidelines.

The Australian Government’s 2013 dietary guidelines are currently being overhauled, with a new version expected later this year.

Fingers crossed olives finally get the recognition.

*Australian Olive Association