The 2025 Sustainability Framework Community Survey, conducted by independent social science research agency Voconiq, and commissioned by Australian Eggs, captured the views of more than 5000 Australians.
This research has been conducted since 2017 and benchmarks community sentiment, purchase drivers and trust in the egg industry.
In 2025, for the first time, regulation has overtaken other factors as the leading driver of trust. Biosecurity, food security and traceability are now top-of-mind for consumers.
Australian Eggs managing director Rowan McMonnies said confidence remained strong, despite a challenging period for egg production.
“Through avian influenza incidents in recent years, Australia’s egg industry has closely followed response protocols to contain the impact of the disease and limit disruptions for consumers, which we believe the community has recognised and is reflected in this year’s survey findings” Mr McMonnies said.
“Australian egg farmers have shown time and again that they are ready to respond to community expectations.
“From strengthening biosecurity and reducing environmental impacts, to improving animal welfare, our industry is committed to delivering on the standards Australians expect, and this year’s findings reflect that dedication.”
The survey also revealed a significant shift in how the community values eggs, with nutrition now ranking above price, convenience and taste as the key factors considered in the value proposition of eggs.
“The importance of eggs in the diet of Australians continues to increase, which is reflected in demand but also in community sentiment captured in the survey, with 86 per cent confirming they rely on eggs as an important staple food,” Mr McMonnies said.
“There are some challenges ahead in keeping up with this demand, but the industry is constantly looking at ways to improve farming practices and invest in innovation to achieve sustainable growth of the industry.”
