Robinson joins Reids

He’s worked with some of the biggest names in the industry and across its various segments – farming, stockfeed, additives.

But says what drew him to Reid’s wasn’t just the feed – it was the family environment.

He says he is pumped to join a family-owned business where you don’t just Fred Flinstone it – you become part of the family story.

“I am looking forward to rolling up my sleeves and working with our farming clients to help their animals thrive,” he adds.

“Hopefully that means new ideas, fresh energy, a deep understanding of dairy customers and a strong empathy with the people who matter most — our farmers.”