Echuca-born actor and model, Travis Fimmel, is backing the Flanno for a Farmer movement, with his beer brand Travla donating to the campaign.
Australians are being urged to throw on a flanno this August to support farming families battling natural disasters, rising costs and financial hardship.
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Farm Angels' annual Flanno for a Farmer campaign culminates on Friday, August 14, with workplaces, schools, sporting clubs and communities encouraged to register, donate and don a flanno.
Australia loses a farmer to suicide every 10 days, and many farming families are still recovering from drought, floods and bushfires while under growing financial pressure.
Since launching, the campaign has raised more than $1.2 million for emergency financial relief, food hampers, care packs and ongoing mental health and wellbeing support.
Farm Angels founder Natasha Johnston said Australians could make a real difference through one simple act.
"Farming families are facing enormous challenges right now, and many are carrying those burdens quietly," Ms Johnston said.
"Throwing on a flanno is a simple way to show they're not alone, but it's the donations behind it that allow us to provide practical support when families need it most."
Rural outfitter RB Sellars is producing the official 2026 Farm Angels flannos, with 100 per cent of sales from the limited edition shirts going to the charity. The shirts are available online and at RB Sellars' 19 stores nationally.
Australian lager brand Travla, founded by Echuca-born actor Travis Fimmel, will donate 100 per cent of its beer sales on August 14 and host fundraising 'flanno nights' at pubs across the country.
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