A new resource designed to arm horticultural growers with everything they need to grow their business has been released by Hort Innovation.
The podcast series, titled Growing Matters, is now freely available to download or stream through Apple Podcasts, Spotify and Stitcher.
The four-part series explores common misconceptions around pollination and how threats to the current honeybee population will impact on growers’ bottom lines.
It also details how growers can use data and analytics to maximise their profits, addresses access to international markets through trade initiatives and even debunks the myths around high fat horticultural produce and provides tools on how to market these crops to consumers.
The series was developed after consultation from industry stakeholders highlighted the need for a greater variety of easy-to-access resources across multiple platforms.
Hort Innovation research and development manager Ashley Zamek said the podcast gave her a platform to speak candidly about the risks, the developments and the future of what the Australian pollination industry will look like.
“Having the opportunity to provide that level of detail about some of our projects, busting myths and providing tangible outcomes to our growers is something I’m really excited about,” she said.
“This podcast series boasts great talent, all experts in their field, and also provides a great deal of insight into the type of research we’re doing, why we’re doing it and what the benefits are for industry.”
For more information or to access the podcast, visit: www.horticulture.com.au/podcasts