With consumer demand for Bravo apples increasing, Shepparton has been listed as a top two region for growing the white-fleshed fruit.
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Manjimup, Western Australia, was listed as the other top-two region for growing Bravo apples.
This year, Bravo apple growers will harvest about 25 per cent more fruit, which will be available on east coast supermarket shelves this winter.
WA Farm Direct managing director Jenny Mercer said the increase in volume was due to additional plantings and orchard maturity.
“Plantings are increasing in all key growing states, with plans to support both domestic and export markets over the next decade. Some trees are mature and in full production, while younger plantings are still maturing,” Ms Mercer said.
“Our growers are the lead characters in the Bravo story, and the brand’s success is testament to their efforts.
“They are passionate producers who have a rich tradition of growing superb Australian apples forged by generations before them.
“Their apple-growing expertise, combined with world-leading technologies from farm to table, is now being passed on to the next generation of growers.”
Bravo apples have been available on the east coast for six years.
Bravo apples were launched in Western Australia in 2016 and have been available on the east coast in small volumes since 2019.
Characterised by their deep burgundy skin and flesh that stays white longer than other apples, Bravo apples were a household name in Western Australia and were gaining ground as a consumer favourite on the east coast, Ms Mercer said.
The Bravo apple harvest starts in Western Australia and Queensland in March-April and ends in NSW and Victoria in May.
Apples are stored in controlled atmosphere conditions for distribution from April to December.
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