Halter’s GPS collars go beyond just the hallmark virtual fencing, with growing farm and livestock management uses.
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Anyone who picked up our AgFocus feature a couple of weeks back has already heard of the Ag-tech company Halter and their GPS collar and virtual fencing products.
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Now, Halter has launched ‘Beef Pro’, a new tool that uses grazing planning, satellite forage data and animal behaviour insights on top of its existing virtual fencing system.
The company said the addition continued their move beyond fencing and into broader farm performance management.
More than 230 Australian beef farms have signed onto Halter in 2026 so far, part of what the company describes as rapid growth since first launching to a handful of Australian dairy farms in 2022.
Victoria was one of the last states to come on board, only approving Halter’s virtual fencing permit in February this year.
Halter’s virtual fencing technology already allows farmers to shift herds using a smartphone rather than physical infrastructure.
Beef Pro adds a decision-support layer on top: a feed demand calculator, satellite imagery showing forage levels across a property, paddock ranking to sequence grazing rotations, and a behaviour dashboard tracking grazing, ruminating, walking, standing and lying patterns from collar data.
The system also builds an automatic grazing history, recording when paddocks were grazed, for how long and under what stock pressure, a process the company said producers currently tracked through notebooks, whiteboards or spreadsheets.
An example of the GPS collars designed and used by the New Zealand ag-tech company Halter.
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Jeanette Severs
Halter’s director of product Toby Hurley said the product was designed to help producers quantify the balance between what their herds needed and what their land could support.
“That feedback loop compounds into better decision-making, building on the pasture utilisation uplift that virtual fencing alone achieves,” Mr Hurley said.
Michael Gooden, who farms at Old Man Creek on the Murrumbidgee and has been trialling Beef Pro, said the technology was opening a new layer of observation for his cattle.
“In dairy farming, the feedback loop is really quick, but in beef, it can take years to see if the decisions you’re making are the right ones,” Mr Gooden said.
“It’s early days, but from what I’ve seen so far, Beef Pro is a way to take those subtle cues of what we are doing and use that data to make better decisions much sooner.”
To date, Halter said it served more than 3500 farmers across New Zealand, Australia and the United States, and has sold more than one million collars.
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