SaMASZ and Elho products were launched at Shepparton's O'Connors dealership on September 11.
The European brands are new to Australia in the past few years and O'Connors has been selected as the dealership for northern Victoria and the southern Riverina.
On display were rakes, front and rear mowers and an Elho silage bale wrapper.
"It gives them (farmers) in the Goulburn and Murray valleys another leading European brand of hay equipment in the area," O'Connors Shepparton sales representative Bernie Teasdale said.
"It gives us a good range of availability in a season that has come on us very, very quickly."
For those who missed out on seeing the machinery at the launch, O'Connors will be showcasing it at the Elmore Field Days next month.