SPC Global managing director Robert Iervasi with ‘gladiator’ Merrick Watts at the unveiling of the Posca partnership.
SPC Global has unveiled a suite of new drinks designed to fit with its tilt at the wellness beverage market.
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The company has entered into partnerships with drink developers across a variety of products.
It includes a drink with a Roman heritage, developed by Melbourne comedian and radio show presenter Merrick Watts, who dressed up in gladiator costume to help promote the new relationship with SPC.
Posca is a hydration drink, based on an ancient European recipe, co-founded by Merrick Watts and Ed Stening, an experienced beverage marketing executive.
Posca Hydrate is a modern twist on a 2000-year old Roman drink recipe. The brand combines simple ingredients — electrolytes, red wine vinegar, water, natural flavourings and zero sugar.
Posca drinks come in a range of flavours.
The second partnership is with Naked Life. Founded by David Andrew in 2016, Naked Life focuses on sugar-free beverages and non-alcohol cocktails.
Naked Life makes sugar-free beverages.
The range includes sodas, iced teas and nootropics, which are beverages formulated to enhance cognitive function and mental performance. Australia’s leading non-alcoholic cocktail range, Naked Life is well positioned in a category that is attracting consumers globally.
Carbonated gut-health drink Alive is part of the SPC stable.
SPC’s Original Beverage Co has partnered with Eclectic Group, led by entrepreneur Matthew Bailey and his daughter Alli Bailey, to launch a portfolio of functional beverages targeting the growing wellness space.
The initial range includes Alive, a carbonated gut-health drink; Stacked, a high performance energy and functional milk range; and Daily Ritual, a premium lineup of wellness shots.
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