Pop & Pour Festival will celebrate its 10th anniversary on Saturday, November 28, 2026, in Echuca and Moama with live music and local produce.
Pop & Pour Festival will mark its 10th anniversary on Saturday, November 28, 2026, with a day of live music, local produce, and roving entertainment across venues in Echuca and Moama.
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Tickets go on sale August 1, 2026, with prices set to increase closer to the event.
Pop & Pour Festival director Jacqui Wegener said the milestone event would celebrate what festivalgoers have come to love about Pop & Pour while delivering fresh surprises.
“Looking back and reflecting on the 10 years since our very first festival, we are incredibly proud of what Pop & Pour has grown into and the opportunity it gives us to highlight the amazing producers, musicians, venues and businesses of Echuca Moama,” Ms Wegener said.
“It has become an annual weekend away for so many people who return to our region to celebrate everything we have to offer.”
A new addition to this year's festival trail is Two Lads Tap House in Moama, which will host Knot Entertainment and T-Sax + Decks.
“Two Lads has brought something fresh and exciting to Moama, and we're thrilled to welcome them to the Pop & Pour trail,” Ms Wegener said.
Two Lads Tap House in Moama is a new addition to this year's festival trail, offering fresh entertainment options. PHOTO: Two Lads brewers Ryan Moorhouse and Cameron Sutton
Photo by
Lua Ikenasio
“That variety is what Pop & Pour is all about, being able to move between venues, discover something new at every stop and create your day, your way.”
The music line-up on the trail includes AC2ZZ, Shannon and The Flipside, Stumbling North, Lokki Acoustic, Knot Entertainment and T-Sax + Decks.
Beyond the stages, festivalgoers can expect roving entertainment, boat cruises, face painters and the return of the festival tattooist at Four Two Five, The Woolshed.
VIP ticket holders will begin the day at a circus-inspired brunch at Three Black Sheep, featuring cocktails, magicians, and live music from Lokki Acoustic.
“Think bright colour, fabulous food, cocktails, magicians and live music, all before the main festival trail has even begun,” Ms Wegener said.
VIP ticket holders will kick off the day with a circus-themed brunch at Three Black Sheep, featuring cocktails and live music. PHOTO: Pop & Pour 2025, Three Black Sheep, Moama
Photo by
JORDAN TOWNROW
The American Hotel, a Pop & Pour partner since the festival's first year, returns as the official Festival Hub, with events running throughout the weekend, including Friday night ticket exchange, a Saturday after-party, and a new Sunday brunch.
Local producers featured at the festival include Two Lads Brewery, Murray Gums Estate, Echuca Distillery, Cape Horn Vineyard and Travla.
Major partner Junction Moama also returns for another year.
“Long-term partnerships like those we share with Junction Moama and the American Hotel have helped Pop & Pour evolve, grow and continue bringing visitors into the region year after year,” Ms Wegener said.
