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Since launching in September 2014 the brand, whose core business is milk replacers for infant animals, particularly calves, has developed national distribution in Australia and New Zealand as well as servicing an increased export demand.
“We are really excited about this next phase in our business,” Maxcare’s Tom Newton said.
“This will allow us to offer our existing customers a wider range of product solutions and open up new opportunities with farms who traditionally haven’t used milk replacers.”
The new product range includes:
MaxCare Electrolyte Premium — a scientifically formulated electrolyte with comprehensive hydration properties and buffering capacity.
MaxCare Probiotic Paste Premium — a supplement for calves. A scientifically formulated probiotic containing a source of viable, naturally occurring microorganisms to support gut health.
MaxCare Whole Milk Additive Premium — a comprehensive blend of vitamins, minerals, probiotics and in-feed solutions to bolster the performance of animals fed with whole milk.
Mr Newton said the products were designed and sourced by Maxcare’s growing technical support team who find the best possible products to suit the market requirements.
Cartons get greener
WA’s Brownes Dairy has announced its latest step to lead sustainability in the dairy industry with the change to more environmentally-friendly cartons.
Brownes Dairy’s fresh white milk will now come in environmentally-friendly craft board.
The Western Australian company’s eye-catching packaging is a natural brown colour, which requires less processing.
These cartons are also lighter than previous cartons, meaning less material is used to pack the same amount of milk.
"We were the first to make the switch to materials derived from sugar cane several years ago, but now our consumers can actually see that the carton is made from a renewable source that has a lower carbon impact to climate change,” Brownes CEO Natalie Sarich-Dayton said.
By switching to plant-based polyethylene material in the cartons, the carbon footprint of this packaging is reduced by 16 per cent compared to regular milk cartons. The plant-based cartons also remove reliance on fossil-based polyethylene in the packages.
Studies suggest 90 per cent of Australian consumers are concerned about sustainability, with all age segments having the view that businesses and brands should be most responsible for the impact on the environment.
Since 2016, Brownes has also been an active signatory of the Australian Packaging Covenant Organisation (APCO), which is a packaging value chain that collaborates to keep packaging materials out of landfill and retains the maximum value of the materials, energy and labour within the local economy.
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