Want Vegemite with that?

May 27, 2022

A new flavour combo has hit the supermarket shelves — SPC baked beans with Vegemite.

Two iconic Australian brands with connections to northern Victoria, SPC and Vegemite, have come together to create baked beans with a distinctly Australian flavour.

Hold tight - we’re checking permissions before loading more content

The partnership comes as SPC looks to inject some fun back into the baked beans aisle.

SPC baked beans are produced at the Shepparton factory, and Vegemite is owned by milk processor Bega Cheese, which has milk processing factories in northern Victoria.

“Teaming up with Vegemite to create the most Australian canned product out there is an exciting milestone in SPC’s long and proud Aussie heritage,” SPC marketing manager George Dimkin said.

“We’re expanding the variety of baked beans available, which is sure to give Aussies a reason to fall in love with baked beans all over again.”

Despite the overpowering (some would argue pungent) aroma of Vegemite, SPC says the baked bean combo retains the classic rich SPC flavour.

Borrowing from Vegemite’s classic anthem, SPC said it was an ideal Aussie combination that could be enjoyed at “breakfast, lunch and tea”.

Vegemite marketing manager Jacqui Roth said Australians already loved Vegemite on toast with baked beans.

“So it was a no-brainer to partner with SPC on this exciting new product,” she said.

"We can’t wait to see how Aussies respond to this flavour match made in heaven.”

Bega seems to be taking a lower profile in this new joint venture, but it’s not the first time Vegemite has been trialled with another food.

In December last year they partnered with Coles in producing Vegemite-flavoured hot cross buns.

The limited-edition combination of sweet and savoury is the latest in a series of flavour mash-ups from Coles, which has previously experimented with buns in Lamington, Raspberry and White Chocolate and Sticky Date and Butterscotch flavours.