A new campaign is turning the focus from the fish to the waterways when out fishing.
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A campaign to accelerate the recreational fishing community involvement in fish habitat restoration has been launched by not-for-profit OzFish.
The online campaign flips the cliched bragging right photo of an angler and their catch with the waterways in focus instead of the fish.
OzFish founder and chief executive officer Craig Copeland said it was time to disrupt traditional thinking and turn attention to improving waterways instead of just the fish that we can catch from them.
“We have noticed a distinct spike in the number of people worried about our waterways’ health and concerned about the reduced number of fish, particularly after the recent bushfires and flooding,” he said.
“We hope this powerful message will transcend generations, activate fishers and get people to understand the issues and involved in our work.”
For information, go to: ozfish.org.au
