The rise of “doodle” style crossbreeds: cavoodles, groodles and similar mixes between poodles and other popular breeds, reflects a broader shift in what Australian dog owners are looking for, according to industry commentary: a low-shedding, allergy-friendly companion that still has the friendly temperament of more traditional family breeds.
Search interest in these crossbreed names has grown steadily as more breeders and buyers have entered the market.
At the same time, more traditional breeds haven't disappeared from the search rankings. Labradors, German shepherds and Maltese all remain firmly in the top ten most-searched breeds, suggesting Victorian dog owners are choosing between genuinely different lifestyle priorities. Allergy-friendly convenience on one hand, and longstanding family-dog reliability on the other.
Search interest in specific breed names tends to spike around gift-giving periods such as Christmas, though the underlying, year-round level of interest suggests most people researching a breed are doing so as part of a longer decision-making process rather than an impulse purchase.
For a state with one of the country's highest rates of dog ownership, that sustained search interest across such a wide range of breeds says as much about Victoria's identity as a dog-loving state as it does about any single breed's popularity.
Local vets and breeders report that prospective owners increasingly arrive at a first consultation already having researched a specific breed's health issues, exercise needs and temperament online: a shift in buyer behaviour the steady, informed nature of this search interest strongly supports, and one that responsible breeders and shelters alike say is a welcome change from impulse-driven decisions of the past.
This article was produced as part of a Google Trends licensing initiative. It uses Google Trends data to explore search interest in dog breed search trends in Victoria.
Google Trends data is aggregated and anonymous. Search interest is measured on a relative scale and does not represent total search volume.
This content is part of a paid partnership with Google to promote Google Trends.
